To become more than a link-buy is a great challenge according to him in the field of directory ownership. Bob Mutch is successful in creating ways to accomplish the task to take up the challenge with greater ease. He is one of the biggest and successful SEO experts and his site seocompany.ca, based in Canada is a multi dimensional company evincing the owner's Proforma. He's an eminent SEO expert and his SEO tools are known for its quality and better reach in the field of search engine optimization. Apart from running a web directory submission service, he also is famous for his web directory lists on his company's site, seocompany.ca.

Having a strong background in computer consulting, Bob Mutch started his career in computers two decades before on the Apple 2 system. Novell Netware 2.0 gave him a status of CNE (Certified Novell Engineer) certification until version 5.x. In 1985, he showed his expertise on Netware 2.2. Daniel Robins of Linux and Bob Mutch joined together at the start of Gentoo. Full time into SEO/M and developing web properties was caught hold by Bob after he sold his consulting company in 2003. Apart from professional activities, Bob Mutch enjoys reading books of philosophy, spirituality. He plays chess, tennis and that is effectually gigged in his sportiveness of running a successful SEO firm.